Previous |  Contents | Next Download the eBook Our brand isn’t a look but a promise kept — not what we say but what we do. Value Imagine if you said, “I want you to pay me what you think I’m worth.” Most people would imagine themselves out of business. We need to tell our clients what we’re worth, and live up to our rhetoric. What is the value of your work to people who don’t know you, or how much they should be paying? The value of a compelling and authentic brand is that it tells people the price of entry and helps them see it’s worth To View More >>

Continuing on from Katherine’s first post, 'Why Albums?', Katherine has a few more tips about how she educates her clients about printing, and some advice for photographers who might just be starting to offer albums in their packages. How do you educate your clients about the importance of printing, rather than leaving photographs on a USB? An album really is a personal preference, so I try not to push them on my clients, but now I have over 50% of my couples order albums, I love to know they will treasure these for 30, 40 maybe even 50 years! I talk about and share my albums as To View More >>

Workspace keeps your images as safe as possible by never displaying the high-res image, and by disabling the browser’s right-click download function. You can also add watermarks to your images. Simply upload your watermark to Workspace, and apply it to a collection of images. Workspace does the work for you, applying the watermark you've selected to each image – so you don't have to do each one by hand! You also have different watermark placement options, from which you can select the most appropriate option for you. Watch our tutorial below on how to use our watermarking feature: To View More >>

As a social photographer, it's so easy to get caught up working for clients and watching our bottom line that creative inspiration can become just another item on our To Do list. So how can we stay inspired, and so do our best work for clients, without getting burned out? How can we fill our 'creative well' regularly?' as Julia Cameron from The Artist's Way would ask. There is a way and it's called Instagram. As long as you can get online, inspiration can be yours in a non-stop stream of talent and buzzing creativity. When Instagram first arrived, it was known for its over-processed To View More >>

For a country with the population of the San Francisco Bay Area, New Zealand has a lot of great photographers, and we're proud that many of them are Queensberry clients. We're delighted to say that one of the best has agreed to write for us. Johannes van Kan of Moda Fotografica has been a friend since 1993, when Heather and I first met him at NZIPP's annual conference and awards judging. Since then Johannes has qualified as a Fellow of the New Zealand Institute of Professional Photographers and was New Zealand Wedding Photographer of the Year in 2004 and 2005, and winner of the New Zealand Wedding To View More >>